Longhorndecks
Longhorn Decks · Outdoor Living & Construction· Project by: Hyperlocal Marketing Solutions
Project Overview
Client
Longhorn Decks
Industry
Outdoor Living & Construction
Service
UI/UX • Web Design
Live Site
Visit Website →Longhorn Decks is the leading provider of outdoor living solutions in Lee's Summit, Missouri, specializing in custom decks, patios, masonry, and landscaping. They needed a site that would showcase their craftsmanship and generate qualified local leads.
The Problem
Key Challenges
Outdated design with no modern UX focus
No structured service pages or calls-to-action
No SEO foundation or local search optimization
Ineffective mobile layout leading to high bounce rates
What We Did
Our Strategy & Execution
Custom Web Design & Build
- Designed a sleek, modern layout aligned with the brand's target audience.
- Crafted pages for services, pricing, contact, and gallery with a clear user flow.
- Focused on high usability and fast load speeds across all devices.
Mobile Optimization
- Optimized the mobile experience with thumb-friendly navigation, collapsible menus, and responsive content.
- Over 70% of traffic now stays longer due to enhanced mobile design.
Local SEO Foundation
- Optimized the site with on-page SEO, business citations, and schema for local search.
- Created localized meta titles and descriptions to appear in top local search results.
Lead Conversion Features
- Integrated contact forms and booking links throughout the site.
- Placed clear calls-to-action to prompt phone calls and in-person visits.
Brand Personality & Identity
- Incorporated high-quality images and sharp typography for a professional finish.
- Unified the online tone with the client's physical brand experience.
Outcomes
Results That Matter
+90% increase in total site traffic over 45 days
Ranked in Google's Top 3 Local Results for key search terms
2x improvement in mobile engagement and session duration
Higher call volume and in-store visits reported
Client Words
“The new website gave Longhorn Decks a fresh, professional presence that truly represents the quality of our work. Clients often mention how easy it is to find us, explore our services, and get in touch. Since launching the site, we've seen better engagement and more qualified inquiries.”